Class 2

Start a Blog… or a web site

Our 2nd class session was about

What you can do and how you can do it

Here’s the class 2 PDF of the slides I used.

If you open the PDF and minimize that window, you can follow along with these notes and source links from my presentation.

SLIDE (Page) 1

Before we start our presentation, a note. There’s been a Price Change on this week! Update February 2016. There’s been a COMPLETE reshuffling of options for customization at, so disregard this slide.

“The custom design upgrade applies only to a single blog and that upgrade can no longer be purchased individually. To have a custom design upgrade on a blog that does not already have that upgrade now requires purchasing either a Premium bundle or a Business bundle. CAN register domain, CANNOT choose customizer for $30 OR “no-ads” for $30… inc in Premium or Business
All of these functions can be accessed from your dashboard – without loading the custom design tools – no upgrade required.
Appearance > Header
Appearance > Background
Appearance > Theme Options (applicable only to some themes)
Settings > Reading (set a static front page)
Site Title and Tagline > Settings > General

2: Customizing your Theme

A: scroll down, tell you what theme is being used, and click on that link.
Take you to the page for the specific theme that’s being used.
And here, you get a full run down of how this theme works.
you might learn something new. For example, that in the 2011 theme, you have a
pull quotes feature that allows you to create pull quotes that go to the left or right.
headers: in my theme, you can upload a bunch and they will randomize
B: To access the Customizer for your current theme, you can go to Appearance> Customize in your dashboard, or click the Customize button on the active theme listed in. A third way to reach the Customizer is by hovering over your site or blog name in the main toolbar and selecting Customize from the drop-down list
C: fun post to understand just how much you CAN customize without getting in Appearance> Themes to geek stuff or additional costs:

NEXT FEW SLIDES: writing posts

We’ll cover: A: formatting
B: post type, categories and tags
C: scheduling

next Slide Format
Dashboard > add new post ( I am using traditional screen; you can choose the “improved posting experience” screen)
Visual editor TABS Visual and TEXT

next, Post types
Depends on theme… could be the same. CHECK with “save draft, then Preview

next two, Timing & Scheduling
We’ll talk about Statistics next class…. but right now, let’s discuss
Writing an interesting post
Length: 2-3 paragraphs. Remember how short attention spans are now!
Legibility (use space between paragraphs, bold, italics
BEWARE underline)
Differentiate links with bold etc?
Line breaks, alignment
Take a look at the Styles for your theme: Paragraph, Preformed, Address…

SLIDE 8 Irresistible

HEADLINE or SUBJECT LINE b/c No good unless they are READ
Set Expectations for What the Reader Will Read.
Contain Keywords and Search Terms.
Catch the Reader’s Eye.
Be Useful.
Make Them Click.

SLIDE 9 thru 13

Optimizing Images
Rename your images before you upload them
Use the ALT tag
Add captions to your photos
Resize your images before uploading
Affiliate link your images
Use the ALT tag
basically a text description of your image. When you upload in WordPress, you’ll see a field called “Alternate Text.” Always fill this in. I usually just use the same keyword-rich name alt tag info

uploading PDFs, videos, galleries©documents/

adding pix: impt here b/c of “featured” photo, also galleries


linking to social media
Embedding from Pinterest (See our blog post on this topic)
Embedding from Facebook see blog post

SLIDES 15 to 25: All About Widgets

Let’s visit the bar! (sidebar, that is)
Widget is a fancy word for tools or content that you can add, arrange, and remove from the sidebar(s) of your blog. Widgets make it easy to customize the content of your sidebar(s)
NAVIGATE, then examples (Note that my title “What Kate said” “when Kate said it” and “Read more about” are self-chosen, to help reader)

widgets that share
widgets can pull in content
widgets that you create

changing your mind
My must-have widgets at the top of your sidebars would be:

  1. “follow blog”
  2. search
  3. and maybe menu if your readers might miss the menu just below your header

TEXT widget on this site, “will you follow my posts?” is there just to show you how you can write “write a post” screen, then switch over to text tab and copy and paste the code that WordPress has created as you wrote using the “Kitchen Sink” formatting tools into an open text widget
footer: Our example has 4 footer places, each of which takes a single widget. I’ve chosen these 4 just to show you what some other widgets look like:

examples are, left to right, image/ gallery (click to see)/ milestones/ posts I like

Sneaky tip page here on our web site is password protected., just to show you how that works. BTW the password is sneaky. Literally 😉